Updated: May 14, 2014
THE SWARM JAPANESE PROGRAM
The Swarm Japanese Movie Program Booklet. Size: 8.25" x 11.75" (approx.) usually 24-28 pages.
Stars: Michael Caine, Katherine Ross, Richard Widmark, Richard Chamberlain, Olivia De Havilland & Henry Fonda.
Why should I want a Japanese Movie Program? They compliment your Movie Poster collection and are loaded with great pictures you won't see anywhere else of your favorite film or actor. There is no better way to relive the magic of that film than in those very pages!
Most programs have about 28 pages, many in color with cast & staff credits among other information. Though mainly in Japanese, there is always some english text but you will mainly want them for the eye catching photos anyway. I collect them myself and really enjoy them.
While programs in the US were few and far between, they remained very popular in Japan mostly in the mid 1960's and throughout the 1990's. They offered the movie-goer a chance to review the film plot and familarize themselves with characters as foreign films were in english.
Though still printed for some films today, thier days are probably numbered. With the higher cost of printing and with more Japanese movie-goers understanding english, their is just less interest. The average cost now in theatres is about $10 (nothing is cheap anymore).
Original release dates and issuance of Japanese Movie Posters and Programs were generally much later than the US release. In general, the earlier the film, the more likely the original Japanese release date will be several years later.