Updated: February 02, 2022|
Irwin Allen's "The Lost World" 1960's Twentieth Century-Fox film, starring Michael Rennie, Jill St. John,
David Hedison. Pressbook measures 12.75" x 16.25" with 8 printed pages.
Pressbooks were produced for distribution to movie theaters as a tool to help promote its respective film.
There is a lot of unique information to be found in a pressbook, so they are generally a great resource for
collectors and researchers alike.
Pressbook will contain any of the following: articles, ads, promotional ideas, pictures of the film's posters,
poster / herald order forms, miscellaneous publicity material, etc. It was common for theatres to cut out ads
from pressbooks and submit them for publication in print media This is what the "clippings" count above refers.
Naturally a fully intact pressbook is most desirable. Measurements vary from pressbook to pressbook, as does
their page count and overall attractiveness.
The nicest pressbooks will have lavish full color layouts with die-cuts, gatefolds, and other miscellaneous
extravagances, while a more bare-bones example might look like a big black and white pamphlet. Sometimes
pressbooks would include sample heralds, separate sections of ad mats, or other miscellaneous inserts. If this
lot includes any such supplements, they are accounted for above.