Updated: August 10, 2012|
Irwin Allen's "The Lost World" 1960's Twentieth
Century-Fox film, starring Michael Rennie,
Jill St. John, David Hedison. Pressbook
measures 12.75" x 16.25" with 8 printed pages.
Pressbooks were produced for distribution to movie
theaters as a tool to help promote its respective
film. There is a lot of unique information to be
found in a pressbook, so they are generally a great
resource for collectors and researchers alike.
Pressbook will contain any of the following: articles,
ads, promotional ideas, pictures of the film's posters,
poster/herald order forms, miscellaneous publicity
material, etc. It was common for theatres to cut out ads
from pressbooks and submit them for publication in
print media This is what the "clippings" count above
refers. Naturally a fully intact pressbook is most
desirable. Measurements vary from pressbook to pressbook,
as does their page count and overall attractiveness.
The nicest pressbooks will have lavish full color layouts
with die-cuts, gatefolds, and other miscellaneous
extravagances, while a more bare-bones example might look
like a big black and white pamphlet. Sometimes pressbooks
would include sample heralds, separate sections of ad mats,
or other miscellaneous inserts. If this lot includes any
such supplements, they are accounted for above.