Updated: August 08, 2022|
Batmania is a term coined by Billy Joe (Biljo) White in the early 1960s and the title of his
influential fanzine dedicated to the DC comic book character Batman. The name is "almost
certainly" a nod to the then-prominent term "Beatlemania" used to describe the impact of the
Beatles in popular culture. When White first published Batmania, interest in the Batman
character was at a low point; however, due to changes credited largely to DC editor Julie Schwartz,
comic sales improved and the character built a wave of popularity that led to the 1966 Batman
television show. White and his fanzine were credited with helping to focus the energy of the
dedicated fans during this time.
The term "Batmania" was used extensively and without apparent awareness of White's publication in
the popular press to describe the high level of interest surrounding the premiere of the 1960s TV
Show and was revived in media references to levels of interest displayed around the premiere of the
1989 Batman Movie (e.g., People Magazine, July 1989). The term has become a colloquialism used to
describe fan interest in Batman and merchandise associated with the character.
In addition to White's fanzine, the Batmania title has specifically been used as the name of several
books written by James Van Hise on the history of the Batman character and associated merchandise, a
series of documentaries about the 1960s Batman TV series, an album of music "Inspired By The Batman TV
Series" released in 1997, and assorted other Batman-related media projects.